My Creative Cup of Tea

September 13, 2022

#MCCOTBeauty {11}

Vita Vitae Beauty

Brugnera

Italy

You probably may know the Circular Economy but did you know the virtuous Circular Beauty? The one that Italian siblings, Veronica and Carlo Alberto Maccan, are proudly promoting through Vita Vitae Beauty, their young organic and effective skincare brand , with old roots, launched in 2020. A brand Born From Earth and Raised by Innovation. Raised in the countryside in Friuli-Venezia Giulia, surrounded by centenary vineyards, in a family of Venetian wine producers, the sister and brother have always had a strong respect for the environment and for the land of their ancestors that they cherish. They also have in common a big passion for skincare. “For some years we have been talking about creating our brand and thus combining the passion and history of our family, which, for generations, has been involved in the production of wine, with our passion for skincare. And it is precisely in 2020, at the beginning of the pandemic, that we decided to make the most out of the lockdown, roll up our sleeves and join forces by creating a brand that was the symbol of our brotherly bond and the love that binds us to our territory in the border between Friuli-Venezia Giulia and Veneto". Vita Vitae Beauty is a dream come true. And more than that, it is their personal contribution to help building a greener world and incentivizing their generation and the next ones to choose a cleaner and more sustainable beauty routine. At Vita Vitae what matters is exploiting the benefits naturally inborn in grapes, the raw ingredient of absolute excellence that have made their family's vineyards famous and renowned. And extracting an exclusive elixir called Aurovitina Pro Vitis from the pomace, produced by pressing the grapes, to produce an innovative line which is the perfect response to the needs of a skin that is daily attacked by climatic and polluting agents, and weakened by the stress of a busy life. Zero waste. Reuse and Recycle. Well done! That is always good to meet young committed Green entrepreneurs who pay tribute to their unique and priceless heritage by building a pioneer business on their own. We surely need more Millennials, aware of their duty to the environment, like Veronica and Carlo Alberto. Young citizens of the world who are leading the way and making a difference.