My Creative Cup of Tea

December 13, 2022

#InPartnershipwithMCCOT

Luce di Sorrento

Sorrento Peninsula

Italy

Most of the heritages and traditions that we inherited from our beloved families are a priceless treasure we have to cherish and proudly carry on. More than ever, when it comes to a century-old tradition, handed down from one generation to another, as the cultivation of the refined and Mediterranean Limone di Sorrento PGI, which used to be exported by sailing ships and steamers to the United States in the nineteenth century. A natural and fine resource for all the local farmers of the magic Sorrentine Peninsula, also called 'the Land of Sirens'. Families, which cultivate lemons with dedication and passion just in front of the popular island of Capri, as, since 1923, the one of Giovanna Adelizzi. A successful and renowned Italian manager with a long experience in the pharmaceutical and nutraceutical fields, recently turned into a Female Entrepreneur and New happy Founder. A passionate and grateful woman who, after a one-of-a-kind blossoming professional career, that has allowed her to reach the top, has now decided to go back to her roots and dedicate herself to a new and unique personal project. A challenging entrepreneurial journey, which combines artfully Research, Territory and Innovation and pays tribute to the almost 100-year-old family business- the anniversary will be celebrated in 2023- and its precious lemon groves, she practically grew up in. An exclusive 100 % natural, sustainable, effective and anti-aging niche skincare line called Luce di Sorrento and born from a long research within the functional dermocosmetics linked to the Sorrento territory. A 'Made in Sorrento' excellency which promotes a natural, timeless, innovative and high-quality beauty, providing an unexpected aromatherapeutic action thanks to the delicate scent of lemon. All the product formulas are focused on an extraordinary combination of cutting-edge science and Mother Nature, the real beauty secret lies precisely in. Using and exploiting in a respectful way the properties of precious and innovative ingredients. Inspired by the most recent scientific and technological breakthroughs, the revolutionary LemonLux®, a complex made of the Sorrento Lemon Essential Oil, extracted for the first time by the brand's laboratories and the Extra Virgin Olive Oil from Peninsula Sorrentina, obtained exclusively from Peninsula Sorrentina’s olives, strictly hand selected and collected, associated with Seawater and powerful natural and biotechnological origin actives, is a precious elixir that immediately brightens and hydrates the face, providing a deep skin renewal. LemonLight® is an innovative active ingredient, extracted from the peel of the Sorrento lemon with natural enzymes, which reactives the cell renewal and deeply regenerates the skin. Beyond the entrepreneurial dimension, it's beautiful to notice that Luce di Sorrento has been designed by her founder with a human and virtuous purpose: to support young farmers who want to keep the tradition, in danger of being abandoned, going and continue to produce high-quality Lemons of Sorrento PGI and reach customers all over the world. Boosting production techniques of organic farming, the only ones able to respect the natural life cycles, the agroecosystem and protect the land. Because sustainability is a real necessity. Luce di Sorrento is the perfect example which proves that choosing the combination tradition-innovation is worth.