#MCCOTKids {10}
C'era una volta
Italy
C'era una volta (which simply means "Once upon a time" in Italian) is a delicate, pure, refined and timeless niche brand dedicated to dress children (from newborns up to sixteen years old) beautifully, just as they are. It is the entrepreneurial fairy tale of a well-machted and complementary duo composed by Venetian Paola Talamini Minotto and Sardinian Emanuela Nurra. Two Italian expat' Mamme' who met by chance in 2015 in Shanghai at their favorite bakery in the metropolis. Two modern and committed women who share the same passion for travels, design, fashion and details but also who have the same life and family core values. Two close friends who, since 2017, have been working hard with passion and dedication to create their lifetime dream. Joining forces and putting their own expertise and their past professional experiences in the fashion industry (in the luxury retail at Fendi, Dior and Givenchy for Emanuela and in retail management at DSquared2, Benetton, Diesel and Burberry for Paola) to build a successful and meaningful business. Believing always in a soft and comfortable touch, chief designer, creative soul and co-founder, Emanuela who graduated at the Accademia of Belle Arti and then studied fashion design at Polimoda in Florence, designs timeless exquisite garments, exclusively made from premium and noble fabrics to last long and to be treasured as keepsakes for this generation and the one to follow. Grown up surrounded by fabrics and yarns, the happy Tokyo-based (since 2022) mother of two young daughters called Emilie and Giulia, is constantly inspired by memories of her happy childhood. A cherished period when she used to admire her mother and grandmother creating beautiful handcrafted embroideries and clothes. On her side, as a brilliant and experienced manager, Paola is the brand architect. If she could, she would put everything on an excel sheet. Born and raised in Treviso, and based in Shanghai since 2008, the mother of Olivia, studied Fashion Marketing in Milan, and got an MBA in Hong Kong. Sharing love in its purest form, to inspire moments of innocent joy and a lifetime of love in children is the deep and bold purpose the one-of-a-kind kids clothing label was born for. Mission accomplished.

All the pictures F/W 2024/25 are Courtesy of C'era una volta
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