#MCCOTBeauty {1}

björk and berries

Sweden

Something is happening on the Beauty market. After chasing a Slow Living and choosing Slow Fashion, customers are now looking for skincare and beauty brands who take it slow, to get it right. As Swedish entrepreneur Isabelle Lewenhaupt and her family do. Perfect Ambassadors of this new green and virtuous trend called Slow Beauty, which is recently growing, the latter are the lucky and happy owners of the skincare and scents brand called björk (Birch in Swedish and also known as life-giving tree) and berries: From a small local project, which started to capture the essence of the Swedish flora, preserve and share the magic of Swedish nature and beauty traditions with the world, to a successful entrepreneurial reality. All the products are made in Sweden according to the brand's Ecoluxury Criteria: kind to skin, people, animals and nature. And using a minimal amount of ingredients with maximum effect. Located in the North of Sweden, Fäviken, the family’s farm, is the special place where Isabelle and her relatives grow a few select ingredients in their own mountain garden and experiment with plants and herbs in the harsh seasons of the North. Last summer, the brand launched a trio of roll-on alcohol-free perfume oils, perfect to keep in your purse, whose scents are  inspired by Swedish seasons, mythologies and culture. In September 2023, to celebrate the beginning of Autumn, the new perfume SYNCHRONY, which is a tribute to both architecture and scents of the metropolis of Stockholm, was revealed. For your  home sweet home, a new series of scented reed diffusers, made in the South of France in the renowned city of Grasse with an alcohol-free blend, is now available. Because sustainability is a priority at björk and berries, all the bottles are made in 100 % recycled plastic. We wish for more virtuous business families like those, don't we?

All the pictures are Courtesy of björk and berries

björk and berries

IG

@bjorkandberries

Press

@patrikssongroup

#MCCOTBeauty

#björkandberries

#Isabelle Lewenhaupt

#Fäviken

#Stockholm

#SYNCHRONY

#scandinavian-sourced

#effectiveskincare

#cleanbeauty

#slowbeauty

#functionalskincare

#Swedishskincarebrand

#premiumbrand

#planted-based

#naturalscents

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#Slowliving

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