#MCCOTSharingisCaring {2}
M.A.C VIVA GLAM x Keith Haring
USA
Giving back is a duty. Canadian Founders of M.A.C Cosmetics- property of the Estée Lauder Companies Inc, Franck Toskan and Franck Langelo know it well. Since 1994, through the M.A.C VIVA GLAM Fund, they has given back over 1/2 billions dollars to support local non profit organizations which help daily AIDS patients worldwide. This year, on last 10th April, in occasion of the celebration of the National Youth HIV/AIDS Awareness Day , the brand has launched the first official NFT by M.A.C in partnership with the Keith Haring Foundation. M.A.C VIVA GLAM x Keith Haring will be available (in the USA only) until 1th June. 100% of the commercial benefits will be given back. The limited edition is composed of three colourful and customized lipsticks: Red, Blue and Yellow. As the American artist, philanthropist and activist, Keith Haring who started to generate awareness about his illness, M.A.C Cosmetics is using art to have a social impact and support people in need. Making a difference, it is all that matters.
All the pictures are Courtesy of M.A.C Cosmetics
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