#MCCOTInterview {20}

 

Based in Milan for more than a decade, Italian and French Journalist and Fashion editor, Hélène Battaglia covered the #MFW for Elle.fr for many years. Former contributor of La Stampa #Tuttogreen and Corriere della Sera #Living, she wrote about sustainability and renovation projects (Italian and international) in the architectural and interior design fields. As novelist- Appuntamento al Ritz (2012), Una promessa di felicità (2013) Baldini+ Castoldi, Un'avventura americana (2017) Rizzoli, Miss Cartier (2021) - and PhotogrArtist of the project #ShopArtintheCity, she has been featured on Vogue.it, Elle.it, Vanityfair.it, Donna Moderna,Tu Style, Io Donna, Drepubblica, Panorama.it. She is the happy Founder of the International Lifestyle BlogAzine My Creative Cup of Tea also called #MCCOT.

A short description of your collection

Shop-Art in the City by Hélène Battaglia is an innovative and unusual concept that features photographic shots, dedicated to metropolis, which mix in a completely unexpected way, urban architecture and fashion.

What ispires you?

My shots were born a few years ago while walking through the streets of Milan, where I lived for over eleven years, Paris and other metropolises that have inspired me during my travels. I started looking at the shopping streets with different eyes and I rediscovered the cities thanks to their magical architectural reflections. I started shooting almost by accident. The experimentation was successful and I found my arty chic & glam style. Since then I have never looked at shopping windows as simple shop windows but for the potential wonderful shots they could offer me.

Is there a metaphorical place yet to be discovered that you would like to approach?

I need to daily nourish my aesthetic sense through the exaltation of the beauty of the world around us. Architecture and fashion, for me inexorable sources of creativity, inspired these shots. I would like to continue to experiment at 360 ° through the creation of customized capsule collections in the field of fashion and interior design. I've done it before and I liked it so much.

Your project style in three words.

Sophisticated, colorful and glam. And, if I could add a fourth adjective, I would say, also innovative.

If your project was a song ?

It depends on the day I shoot. But, unlike when I write and I can't do without music, when I shoot I let the numerous noises of the city accompany me. Sometimes even its few, almost magical, silences.

An artist’s task?

The contemporary artist creates for himself. But, also and above all, to invite others into his creative universe. I like committed artists who use their art as a communication tool. As a striking example of what I mean, the mysterious street artist Bansky immediately comes to my mind. His works are purely politically uncorrect. I admire his courage. My mission is different. I offer contemplative moments of pure aesthetics. I like the idea that those who carefully observe one of my works can rediscover a city they already know, with a completely different eye. As happens to me, every time I shoot.

All the pictures are Courtesy of Hélène Battaglia

Interview released on Shop-Art in the City on Debou.it

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