My Creative Cup of Tea

March 10, 2023

#MCCOTCrush {21}

Medusa London

United Kingdom

Life is beautiful because it is never too early or too late to achieve our dreams. At only 27, Italian Agnese Petraglia has already achieved her teenagehood dream of designing clothes for a living. She is the lucky and proud founder of the London-Based ethical and sustainable luxury bridalwear brand named Medusa London. Born and raised in a small village, located on the magic and romantic Amalfi Coast, Agnese got her first sewing machine at 15 and immediately started altering old clothes and creating new ones. As she loved it so much, she quickly knew, that becoming a designer, was her own path. In 2014 at the age of 18, she then moved to the cosmopolitan, glamorous and vibrant London, with the intent to take her first steps into the Fashion Industry. In this big city, she found new energy and inspiration. There, she has chosen to establish Medusa London. More than a brand, it is a Maison of Bridal Haute-Couture, that blended her love for the old and the new, where minimalism meets edge and, which celebrates authenticity and individuality. The message sent to the clientele is quite clear: 'Authentically you in your Medusa'. Agnese is a young and passionate designer with a purpose: To push the boundaries of the classic bride and encourage women to be bold and confident in their choices, especially what concerns their wedding dress. The latter has to fit them in a perfect way, that enhances their own body and personality. So they can let their authencity shine in occasion of this special day. At Medusa London, the trends of the season are not a priority at all. All the luxurious pieces are indeed bespoke ones. " Our collection features minimalist, sleek silhouettes, beautifully accentuated by soft chiffon and organza fabrics, with delicate knots, drapes, and folds. We're all about speaking directly to the hearts of modern brides, who want to seamlessly mix their personal style with our minimal aesthetic on their big day". she explained. As most people of her generation, Agnese is a committed millennial woman, who cares about sustainability. That is why to minimize Medusa's environmental impact, every dress is handmade to order in London using only the finest sustainable luxury materials as cruelty-free but biodegradable as well, 100% GOTS certified organic peace silk, ethically produced by a cooperative of skilled and fairly paid artisans. Or other materials that combine technology and sustainability. Zippers are also made from recycled post-consumer plastic bottles (1 bottle = 3 zippers). Medusa London is definitively a promising Maison, which keep its promises of authenticity, individuality and sustainabillity. A one-of-a-kind brand for all the modern women, who want to feel beautiful celebrating their true nature with elegance. Because standing out of the crowd rocks.