#InPartnershipwithMCCOT

DENOTA

Vicenza

Italy

Most of the time, we unfortunately cannot avoid it. Change (personal or/and professional, planned or not) is an inevitable part of Life. It is Life. Even though it is often easier said than done, the right attitude to adopt in this case is surely to keep calm and embrace it with philosophy and wisdom. Trying to make the most of it and, why not, enjoying it. As Isabella Morseletto did in 2016, unexpectedly and without notice. Giving up on a rewarding 13-year career spent as a journalist contributor of prestigious Italian furniture and design magazines to accept a brand new and bold professional challenge: taking over the Vicenza-based company Denota, established in 2006 and specialized in the production of premium giftware. If becoming Lady Denota was not at all in her plans, Isabella who is used to defining herself first at all as "a proud mum of three", is so grateful for this unexpected new and exciting chapter of her life that she is putting all her energy and heart into. In less than a decade at the helm of the company, she was able to turn herself into a successful and passionate female entrepreneur, a skilled businesswoman and a talented, perfectionist and attentive to the details creative director. Thanks to her dedication and determination, but also thanks to the entrepreneurship gene she inherited from her late father who owned a successful and renowned worldwide company active in the field of construction, renovation, architecture, and design in the 1970s. Her genuine, professional, and positive attitude is very appreciated. The business, managed “With style and taste” (her life motto), is flourishing. DENOTA has become a successful luxury tailoring workshop which provides bespoke ‘Made in Italy’ excellences and delicacies to an international private and professional (companies and five-star hotels) niche clientèle. Graduated in architecture at the university of Venice, Isabella was lucky to grew up surrounded by beauty, fashion, design, and style in a fully home that often welcomed special guests and business partners and dear friends of her late father, as Internationally renowned artists and architects Carlo Afra, Tobia Scarpa, Pierluigi Cerri, Cini Boeri, Vittorio Gregotti, Angelo Mangiarotti, Piero Porcinai, Paolo Piva, Ettore Sottsass, Giorgio De Chirico, Gino Bogoni, Ottavio Missoni and Miguel Berrocal. The art of hospitality and living has no secret for her. In a society where everything is already available, Isabella has made the strategic and winning choice to put quality over quantity and focus on designing and producing only exclusive bespoke niche excellencies ethically handcrafted with care in Italian tiny workshops, where old and precious traditions are passed down from one generation to another. "My purpose is to bring Beauty at 360 ° in my clients' (private or companies) everyday life, homes, offices, hotels. Making their wishes come true. Making them feel special'. she tells us. At Denota, luxury is first of all synonymous with 'Unicity' and 'Customization'. 'Lady Denota' is indeed always looking to surprise and spoil her few (by strategy) lucky clients from all over the world. Creating from scratch, on demand, assisted by a trusted team of skilled Italian architects, designers, noses, chefs, and artisans, one-of-a-kind and bespoke products that will perfectly fit their request, need and personality. As a customized perfume, a collection of precious glasses, candles, home fragrance diffusers, fabrics, Tote bags and special tailored-made packagings.Their Denota’s experience has to be absolutely unforgettable. Passionate about ceramics and the art of pottery since she was a child, Isabella can also rely on the expertise of a talented female potter she brought into the team. Naturally creative, Isabella has also recently started to enjoy designing by herself collections of interior furniture. She has definitely a lot to be proud of: Maison Denota is more than ever the perfect business partner able to make all your dreams come true all year long and for every special occasion and anniversary.

All the pictures are Courtesy of DENOTA

DENOTA

IG

@denota.it

#InPartnershipwithMCCOT

#DENOTA

#IsabellaMorseletto

#Vicenza-based

#Italiancraftsmanship

#Italianexcellencies

#Artisanartwork

#HancraftedinItaly

#ethicallymade

#slowproduction

#bespokeitems

#nicheproduction

#madetolast

#femaleentrepreneur

#passionatewomen

#reinventyourself

#findyourownpath

#believeinyourdream

#lessismore

#QualityoverQuantity

#smallbatches

#Creativepeople

#MCCOTsupportsTalent