#MCCOTBeauty {23}
La Prune de L'aube
FRANCE
When it comes to finding the right daily- rather natural and organic- face care routine to adopt, the one that perfectly fits our skin and its needs, it is often a true obstacle course. Especially when you have a very sensitive skin or suffer from some allergies. As Héloïse Renoult, a 34-year-old French ecopreneur and co-founder of the emerging French organic and vegan premium skincare brand La Prune de l'aube established in 2022, who is unfortunately allergic to some essential oils. A condition that made her realize the importance of choosing first of all natural and organic cosmetic products which are safe for our skin and our health. Driven by her 10-year experience in the beauty industry, a few years ago Héloïse embarked on a research to find some natural active ingredients which were able to be both effective from the first use and respectful of the skin and of the environment. It is thus that she discovered that, moreover of being a delicious and tasty super fruit all seasons long, the French Plum also owned super cosmetic powers (it is indeed a good source of vitamins A, C, E, K and Omega 6 & 9) and could be the miraculous ingredient, which checks all the boxes, she was looking for. Using it, together with a cosmos-certified lab, she developed the promising innovative and clean organic multi-action face care 'Huile Initiale', which was awarded at the Trophées Cosmeobio 2023. A very special face oil made using only three precious and 100% organic ingredients: Plum oil from Aquitaine, Golden Mirabelles Plum oil from Lorraine and Plum blossom extract from Provence. A 'Less is more' essential cosmetic formula which offers a proven effectiveness from the first use: idrating, moisturizing, preserving, regenerating and anti-aging. For all skin types and any age. Which can also be used in total safety by pregnant women. An admirable achievement. A cruelty free plant-based science-driven skincare product easy and delightful to use on a daily basis, morning and evening. Alcohol and essential oils-free. No fragrance added. A new fruit-based beauty ritual to enjoy. As the sustainable approach is at 360 °, at The Prune de l'aube all the packagings are made from recycled materials and are to be fully recycled. Grateful for the generosity of the Plum trees of the French organic orchards grown by its eco farmer partner which made the dream of Héloïse, to make a difference on the market, come true, the virtuous and committed-to-the environment young brand is proud to give back 1% of its turnover to the French association 'Coeur de forêt' which is involved in preserving and restoring the biodiversity and in fighting against the deforestation in France and in the world. Take care of your skin. Choose slow and clean beauty.
All the pictures are Courtesy of La Prune de l'aube
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