My Creative Cup of Tea

July 11, 2024

#MCCOTBeauty {24}

MUTI

Munich

Germany

As, unfortunately, the cosmetics market can sometimes be overwhelming, it is always a good surprise to discover, often by chance, skincare brands, which based on a Simplicity Philosophy, were born with the noble purpose of simplifying the daily beauty routine and bringing finally more clarity to the bathroom. As does MUTI - which stands for Modern. Unique. True. Intelligent- the Munich-based-and-managed premium, genderless and eco-responsible German skincare brand. Established in 2014 by Alexander Scholz, its committed-to-the-environment founder, owner and CEO who is a proud Ambassador and supporter of a Simple, Clean (From the selection of ingredients to the visual design of the packaging) and true beauty without compromises, MUTI could be exactly what you are looking for and could fulfill all your expectations. "For me, sustainability starts with avoiding waste - not with recycling. Following this simplicity idea, with MUTI we only want to offer skincare essentials. In other words, the products that, from our point of view, we really need to support and protect our skin. The same applied to us right from the start when selecting the ingredients and active ingredients. Today this idea is called CLEAN cosmetics." explains Scholz. Highly effective and optimally tolerated, its range of products, exclusively developed and manufactured in Munich collaborating with local partners, is, by choice, small and basic and focuses on the essentials: cleansing, care, serum, and sun protection. "In a world that thrives on constant product and active ingredient innovations and trends, it is not always easy to stay true to the Simplicity philosophy. But we are convinced that “less is more” is better for the skin and, by avoiding waste, of course also for the environment." adds Scholz. Why complicate matters? At MUTI, if simplicity is a priority, high-quality is another one. The owner-managed and independent small company's main aim is to offer the best products to its clients, without following any hype. Taking the time needed to develop intelligent formulations which are able to combine in the optimal dosage the best properties of active natural and high-tech ingredients. Avoiding the use of controversial ingredients such as parabens, paraffins, silicones, PEGs, animal ingredients, mineral oils, and fragrances. Making the difference following the motto "Nature meets Science," and striving not only to find the best from both worlds but also what is right for the skin and its needs. And in case the perfect active ingredient doesn't exist yet, simply developing their own, such as the MUTI ε-PEPTIDE-COMPLEX® or other special complexes. Don't forget Buy less, Buy better. Becoming a conscious consumer will make you happier. Try it to believe