My Creative Cup of Tea

November 27, 2024

#MCCOTBeauty {26}

NOODA Organics

Barcelona

Spain

Willing to adopt a more sustainable beauty routine and switch conclusively, without any regrets, to solid cosmetics? if yes -what we truly hope for you- there is a new, young and promising eco-conscious ambassador of natural, clean and slow beauty that you should absolutely know. The perfect alternative to mainstream cosmetics laden with chemicals and toxic ingredients. A niche, virtuous, effective, safe, 100% organic certified and vegan, palm oil and cruelty free Barcelona-based hair care and body care brand called Nooda, the phonetic script of Italian word 'nuda' which means 'naked'. A wink of the Italian founder Laura Borsato to Italy, the country where she was born and raised. A special place to her heart where her family lives and where she belongs. But also a reminder of the eco-responsible purpose of the brand which is proud to provide customers with a Plant-based solid (shampoo bars, soap bars and body balm) range 'naked from toxic ingredients' that allows to dramatically reduce the plastic pollution, and preserve water and related resources. As a committed-to-the-environment beauty label, Nooda's mission is to daily accompany people to take care of their beauty that changes over time, in harmony with nature. It all started with the deep desire of Laura of embarking on a zero waste journey and starting to convert her bathroom into a sustainable one as she was living with her family in London. "After years of experimenting with green beauty formulas with my husband, a professional Hairstylist, I decided to move to a slower city and make my dream a reality. We sold our hair and beauty salon in London in March 2020 and moved right away to Barcelona to work on the launch of Nooda Organics. " she tells. Nooda is truly a cherished little dream of hers come true. As a bold ecopreneur, Laura is managing the business in the most ethical and sustainable way possible. Taking care about choosing the right suppliers (exclusively local or European) and sourcing the best and safest ingredients, but also opting for an innovative and green packaging as paper boxes FSC certified, recycled and biodegradable, most born from the upcycling of excess of algae that afflicts the ecosystem of the Venetian Laguna. All the products are available online and at the one-of-a-kind flagship store and showroom, located in Barcelona at Carrer delsFlassaders 34. A commercial space where the brand is used to host, all year long, a series of hands-on workshops. The perfect occasion for each contestant to fully immerse into the brand's universe and explore the art of crafting clean cosmetic products. An amazing experience. The brand's products can also be purchased on the eco-conscious niche skincare e-commerce platform TERRRA .