My Creative Cup of Tea

January 10, 2023

#InPartnershipwithMCCOT

Apulia Secret

Apulia

Italy

Finding our own personal life path is essential to have a chance to feel really fulfilled. But sometimes, even if we found it, it is anyway not enough. The fact is that many of us want to be really useful to the community and intend to be part of something bigger. In order to try to make a difference and make the world a better and healthier place. Graduated in 'Science and Technology Cosmetics' at the Tuscan University of Siena, Apulia-Born cosmetologist Carmela Valletta could have been content with her brilliant career working for big companies and laboratories. Unfortunately, she wasn't: she clearly started to suffer from the lack of social commitment and respect for the environment and the biodiversity of the cosmetic industry, which literally stands against the ethical and sustainable values she has grown up with. Thanks to her knowledge and expertise, she was convinced to be able to do better on her own and for the planet, following her everlasting passion for botany. Back home in Manduria, a city located in Salento, after three years working hard behind the scenes, in October 2022, she proudly launched her niche, ethically handmade in Apulia, natural and clean skincare brand called 'Apulia Secret'. As the visionary and passionate female entrepreneur and founder of a small promising Italian company with a virtuous and conscious business model she has become these last years, Carmela has never forgotten that she is first at all a scientist who cares for the preservation of the environment and the biodiversity. An environmentalist with a strong conviction that " Taking care of the environment is a practice for healthy skin". A brave and committed woman who is slowly building consciously her own entrepreneurial success story and is paying a tribute to Mother Earth and her roots. 'Apulia Secret' is indeed a perfect tribute to her beloved home country, its inhabitants and its one-of-a-kind and precious rural heritage. Proud Ambassador of slow beauty and green economy, to offer transparency and premium quality to her customers, Carmela naturally has chosen to join the Farm-to-face movement, the well-known food concept and agricultural process Farm-to-table adapted to beauty. A simple and effective way to guarantee freshness and a short supply chain, focusing on craftsmanship and involving local agronomists and ethical farmers as suppliers and encouraging them to continue to grow native Mediterranean plants and superfoods of the area. According to the Less is More philosophy, at Apulia Secret, all the formulas are minimalist, free of Parabens, Phthalates, PEGs, Silicones, Sulphates, Mineral Oils, Dyes and Artificial Perfumes and contain Eco-approved Plant-Based ingredients. The latter are also produced with an approach to water saving. The water used is indeed 100 % recycled and derived from organic clementine juice processing waste. The Apulian brand only uses local ingredients coming from circular and sustainable supply chains as Coratina olives, Salento's pomegranates, Toritto almonds and spirulina. The packaging is also minimal and sustainable. Bottles, labels, and packaging boxes are made of 100% recyclable glass and uncoated FSC certified natural cardboard and paper. Products are packed in reusable bags in pure linen. As being part of something bigger was the purpose from the foundation of Apulia Secret, the Italian Brand is also an active supporter of the green TREEDOM campaign. Through the great initiative which consists in giving back part of the sales of the purchase and involving local farmers of the community to plant trees, the company has now its own 'Foresta Apulia Secret'. A green sanctuary which is growing thanks to the contribution of every customer who has chosen to enjoy a natural beauty in good conscience and is now part of the green revolution. Well done!