#MCCOTBeauty {15}
Pai skincare
London
United Kingdom
Having a sensitive skin is resolutely hard to live with. Avoiding bad reactions caused by chemicals, dyes and fragrances is the number one priority. Finding the right products for our daily routine can sometimes turn into a true nightmare. Former International PR Manager for Californian E&J Gallo Wines and previously communication manager for Nike and Barclaycard, Sarah Brown has unfortunately experienced this complicated situation herself. Out of the blue, in her mid-twenties, she indeed developed urticaria, which then became chronic, and her usually calm skin became irritated, hyper-sensitive and acne-prone. After battling for years, she wanted to finally take back control and restore her skin confidence. From starting mixing her own formulations from her garage, in 2007, at a time when the organic category was still under-developed and clean beauty wasn’t yet topical, she took the best decision ever: As founder and CEO, she proudly launched her own effective, ethical, sustainable and all-natural skincare line called Pai. The latter is everything, that she ever wanted as a customer with a sensitive skin: skincare made with effective, organic and responsibly cultivated ingredients, no nonsense marketing and a brand, that understands products are just one piece of the puzzle. All the range of products are made by her company, which is a certified B Corporation, from lab to launch and proudly formulated and manufactured in-house in the West London HQ. They are certified organic by COSMOS, the Soil Association, the Vegan Society, Cruelty Free International and London Living Wage accredited and independently patch tested for complete peace of mind. In 2015, the British business woman, who was one of the early organic skincare pioneers, was appointed to the Board of CEW (Cosmetic Executive Women), a leading beauty industry trade group and won their Achiever Award the same year. As Pai was born with the unique and noble mission of concretely helping people with sensitive skin by finding the solution to their special needs, the company is offering the opportunity to book a Free Online Skin Consultation with a Pai's expert coach. Because the first necessary step to recover a glowing skin, is without no doubt to figure out what your skin is trying to tell you.
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