#MCCOTInterview {44}
Danilo Giungato, the Apulian photographer and videomaker who captures the hidden Beauty of the Apulian Landscape
Photography is a powerful tool to use to tell the story of a brand, communicate its core values and build its brand identity. Apulia-Born-and-raised professional photographer and videomaker Danilo Giungato can do magic. He surely can. The Apulian passionate, gifted and skilled artist has a certain eye for aesthetics and a very good taste, to say the least. Enhancing the beauty of a human being, a location or a product, is what he does best. In a very authentic, minimal and simple way without artifice. Paying tribute to the unicity of each person he meets, each place he visits or each item he captures through its lense. Passionate about photography since he was a child, Danilo has trained at the University to become the good and very appreciated freelance professional photographer he is. Learning on the field surrounded and inspired by renowned masters of photography. Immortalizing the beauty of Apulia, his homeland and collaborating with Apulian-based fashion, beauty, hospitality and real estate brands is always a pleasure and honor for him. The perfect opportunity to enhance the one-of-a-kind local architecture and local craftsmash and finally allow people to discover a secret, wild and slow Apulia. His artworks are invitations to embark on a new and unexpected journey. Such as, in partnership with Bari-based eco-conscious and ethical 'Made to order' luxury blouses VIRTUOSA MUSE founded by Antonella Rivieccio, the exclusive and recently captured series 'A Slow summer morning at Villa Acquamarina, a special place managed by the recently-established premium and slow-living real estate brand Puglia Luxury Homes. Let's meet a creative mind, able to amaze us with simplicity and authenticity. A talented photographer who celebrates the essence of beauty. In all forms and everywhere.
By Hélène Battaglia
Who are you?
Nice to e-meet you. My name is Danilo Giungato and I'm a Apulia-based professional photographer and videomaker.
When exactly was your passion for photography born?
Since I was a child, I have a fascination for photography. When I was about fourth years old, I secretly used to take my parents' camera to shoot. Every time they developed a roll, they discovered pictures I was the author of. Our home was full of magazines and Italian singer-songwriter's records. At that time, I did not know but behind those beautiful covers and glossy pages there was the work of talented Peter Lindbergh, Luigi Ghirri... The true passion was born during my studies at the university and, especially, when I started studying History of Photography.
When did you start taking pictures?
I was eight years old when I captured my first ever full roll using a Kodak Ektralite.
By chance, do you remember what did you first ever shot capture?
I believe it was the picture of a pair of shoes that I loved to wear when I was a child.
When did you realize that you had an undeniable aesthetic sense and were gifted?
I sincerely never consider myself in this way. I use this frame to try to convey to the viewers what I see and to immortalize locations and people.
How did you train to turn yourself into a professional photographer?
My training comes from photo shows. In 2008, I started taking pictures during concerts and theatrical performances. I was lucky to meet talented insiders near and off the stage, such as Pasquale Modica who is the indisputed master of live photography in Italy or University professor Annalisa Savoca and a lot more...I read a lot at this time and I became keen on the lifes of photographers like Maurizio Buscarino. Those human beings taught me all about the job, how to behave and approach every commissioned work.
What do you love the most capturing?
Architecture and locations (indoor and outdoor) but, of course, also lifestyle and people.
How would you describe the essence of your creative style?
Minimal.
As a freelancer, how is your daily routine?
A typical day of mine includes a part on the field when shootings are planned and another one at home, managing all the work behind: editing, follow-up of the clients (calls, mails...) and research (on the web and book readings).
You are born, raised, and based in Apulia. Why do you think so many people from over the world fall in love with this emblematic Mediterranean and wild area of yours?
From Gargano to Salento, Apulia is a very unique area, full of locations and people to discover. There are some places which became iconic and where everybody is willing to visit. The difficulty stands in being able to discover what is trendy and what, at the contrary, is authentic. If you are planning to visit Apulia, be bold and choose an unconventional tourism, you will not be disappointed at all.
How do you perceive the creative scene in Apulia? Has it changed over the years?
There is surely artistic excitement in Apulia; the truth is there has always been. The beautiful thing regarding the last few years is that, thanks to the increasing flow of tourists, Apulia is most known. More events have been organized and there are more opportunities to see interesting things.
What is the secret of a successful shooting?
Taking good pictures and not chasing the myth of the beautiful picture.
How did you usually get ready for a commissioned shooting?
What really matters is to plan carefullly the whole work with the client: understanding what she/he is looking for, which goal she/he wants to reach and then inserting my personal vision in order to create together the perfect scenary for the shooting.
You are also a skilled videomaker. How different is it from being a photographer?
To me there is no real difference. The two activities are closely related, usefull for each other.
How did you discover Bari-based luxury handcrafted blouse brand VIRTUOSA MUSE?
I discovered the Apulian luxury and eco-conscious blouse brand VIRTUOSA MUSE on Instagram. I really appreciate its minimal and delicate style which is perfectly in line with mine.
Do you enjoy collaborations between creatives, or do you prefer working independently?
Contaminaton is essential when it comes to a creative partnership.
A special and unforgettable shooting to your heart so far?
A shooting with Italian Chef Giorgia Eugenia Goggi from Masseria Moroseta for American Vogue.
To you, what makes a photographer a good one?
I think it is very important to stay discreet, cold and detached to be an impartial witness able to document the most truthful reality possible.
How do you love to spend your free time?
Biking, listening to music, and meeting beautiful people to chat and spend quality time with.
All the pictures of the exclusive photoshoot 'A Slow summer morning at Villa Acquamarina', property of Puglia Luxury Homes, are Courtesy of Mr Danilo Giungato x VIRTUOSA MUSE
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