My Creative Cup of Tea

November 21, 2024

#MCCOTPlacetoVisit {7}

DEEYA

Paris

France

'Paris is always a good idea' as Sabrina, the character played by legendary Fashion icon and actress Audrey Hepburn, said. If, by chance, you are soon planning a trip in 'La Ville Lumière', there is a very special and unique place, opened in November 2023 and nestled in the heart of the popular district of Le Marais, at 21 rue du Bourg Tibourg, that you absolutely have to visit. A one-of-kind elegant and total white- walls and ceiling- 130 square-meter boutique with an Indian soul, designed in a purist style by the architectural and Interior design studio GCG, apart from a floral pink Rangoli which has been created on the resin floor as a tribute to the Indian spirituality and as a good luck charm. A new Parisian destination for India's contemporary style and culture called DEEYA, a meaningful and symbolic name which means 'Light' in Hindi. Where to discover an accurate and premium selection of timeless and sophisticated collections of clothings and accessories, design and home decor pieces, and artworks. All creations of a new generation of talented, promising and committed-to-the-environment Indian fashion designers, designers, and artists. Proud ambassadors of a Contemporary, luxury, Slow and eco-conscious 'Made in India' Fashion, Design and Art. Young creatives and ecopreneurs who have made the ethical and eco-responsible decision to celebrate in a cutting-edge key their cherished ancestral heritage at 360 °, support and enhance Indian craftsmanship, and respect Indian artisans and workers as well as Mother Earth. Modern human beings who care and believe in humanity, quality and sustainability. As the two founders and owners do. DEEYA was indeed born as an inspiring, innovative and modern multi-brand concept store with a noble purpose and mission: bringing to Paris a taste of the new, avant-garde and virtuous 'Made in India'. An old dream came true of Mumbai-born PR and luxury specialist and Consultant for Sustainable & Ethical Fashion Marielou Phillips and her husband, Matthieu Foss, a French gallerist, independent curator, co-founder of the Paris Photo fair and creator of the Mumbai's FOCUS Photography Festival. Passionate about craftsmanship and supporting eco-conscious and ethical brands since 2017, as director, Marielou had the privilege to curate an exhibition about Sustainable Indian Fashion at the Museum of Islamic Art in Doha in 2019. DEEYA represents a new amazing journey she and her life partner embarked on with self-confidence, happiness and hope as an harmonious couple and duo of co-founders, creative directors and trailblazers. A great opportunity for the former assistant of Mr. Karl Lagerfeld (1998-2005) and her spouse to finally join forces, skills and expertise, team up and leverage their past experiences in the area of Fashion and Art. A common professional and personal project close to their heart. An organic and logical achievement after 13 years (2005-2018) spent in Mumbai working as Head Corporate Communications/Public Relations for Maison Chanel for her and as a prolific exponent of the local cultural scene, for him. DEEYA is without any doubt, the perfect trait d'union between their two beloved homelands. An homage to a fascinating country, undergoing profound transformation, that has a lot to offer to the world. Last but not the least, in the back, DEEYA also houses a small book corner and an art gallery. The perfect occasion for all the Indian Culture and Art lovers to unearth true precious literary and artisanal treasures, you won't surely find anywhere else. Until the 19th January 2025, visitors will be able to enjoy a series of 40 photographs (available in limited edition) featuring hand-painted Indian street advertisements captured by Indian Artist and photographer Aradhana Seth, author of the book 'SADAK'.